HOW CAN WE SECURE OUR DATA ON FACEBOOK


Facebook was recently in the news,for being a part of a data leak scandal. Before the September 2007 only facebook members could search on facebook for other users. But Now, non-members will be able to search. Further all major search engines will index the public search listings. You can shows the limited amount of your account information such as name, profile picture and friends. And the information was exposed without the explicit permission of FB user.seo freelancer ahmedabad
A recent revelation uncovered a data analysis company, Cambridge Analytica gathered information of around 50 million Facebook clients without their permission. This should give you an idea of easy it is for apps and services to access your data. All it takes is a click. While Facebook isn’t directly responsible for this, their standard of user security is under a lot scrutiny. If this has got you worried about your online presence on the popular social media site, there may be no guarantee that your data is ever really private, but these steps can help you protect your personal information.

Some Basic Tips for make your Facebook account safer:

1. Make sure only your friends can see your profile:

seo freelancer in mumbai

Click on the down arrow key at the right-top corner, then select ‘Settings’ from the tab.

 

Click on the privacy setting option: You are now in the Privacy Settings and Tools area of Facebook. From here you can control, Who can see your future posts? By editing ‘Who can see your future posts?’ you will be able to choose exactly who gets to see your future updates.

 

 

 

Choose from:

  • Public (means everyone),
  • Friends,
  • Only you,
  • Custom (which allows you to limit some of your friends from seeing your posts),
  • Friends except (Don’t show specific friends),
  • Specific friends(show specific friends).

Pick any one what’s best for you, but make sure public isn’t selected. Whatever you choose will then become the default every time you post an update.

seo services in mumbai

2. Control who can contact you on Facebook:

The second part of the Privacy Settings and Tools section allows you to select who can contact you.

  • Who can send you friend request? (In this option you can control on who can send you friend request)seo freelancer in pune
  • Who can see your friends list? (In this option you can control on who can see you friend request) Remember that your friends control who can see their friendships on their own timelines. If people can see your friendship on another timeline, they’ll be able to see it in News Feed, search and other places on Facebook. If you set this to Only me, only you will be able to see your full friends list on your timeline. Other people will only see mutual friends.

  • Who can look you up using the email address you provided?(In this option you can control on who can see you email address on your profile)

digital marketing in ahmedabad

  • Who can look you up using the phone number you provided?(This applies to people who can’t see your phone number on your profile.)

  • Do you want search engines outside of Facebook to link to your Profile? (This option is for the indexing your profile on search engine like google, yahoo, bing. When this setting is off, search engines will stop linking to your Profile, but this may take some time. Your Profile can still be found on Facebook if people search for your name.)

Securing your data from apps:

You might be tempted to install games and other apps that are available through Facebook, but doing so allows those apps to tap into your personal data, including your name, profile picture, gender, networks, username, friends list and other public information. You’ll be surprised by the seo freelancer ahmedabadamount of information you’ve been giving out by simply pressing the, ‘Sign in with Facebook’ button. There might not be an easy way to retrieve the data these apps and services have gained from you already, but there is way to keep it in check, thanks to Facebook’s privacy settings. Here are some steps that could help secure data from these apps.

You can edit the permission given to the app by clicking on the edit(pencil) button:

seo freelancer india

Securing data for ads

Despite the fact that securing your information through applications is the significant part, when you are searching hotel websites, than you’re probably going to find an ad from hotels. You Can change it by going in the settings option again, and clicking on Ads tab.

best seo services

Start off with ‘Ad settings’. First thing you do is disable, ‘Ads based on your website’ and ‘Ads on apps and websites off of the Facebook Companies’. This should prevent you from being bombarded by most of the ads that are thrown at you, based on the web sites you visit. It will also stop you from getting these ads cross the devices you use. Note that you’re not going toseo freelancer ahmedabad be free of ads completely by doing this. But most ads will be thrown at you at random. Now head over to ‘Your interest’. These are ads that you get based on a pages you’ve liked, topics you’ve shown interest in, or even on ads that you might have previously clicked on. The best thing to do here is to get rid of any topics that do not interest you, by simply clicking on ‘Remove’ button placed at the top-right corner of each topic.

SEO FREELANCER MUMBAI

 

What is an SEO Specialist?


SEO EXPERT:

 

When I’m thinking about me and ask a question to myself what i do for living,I debate in my mind how to answer the question what i say in answer shoud i say:” I’m an SEO, SEO Expert or SEO specialist and wait for the inevitably confused look? Than i should go with my brothers answer: ” he organizes the internet to get high ranking on Google”. A SEO specialist or SEO Expert analyzes, reviews and implements changes to websites so they are optimized for the search engine. Simply SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing.

seo expert devesh

Whether your business is small, medium or large, if you rely on Web traffic for sales or marketing, you need to either master search engine optimization (SEO) or you need to hire an SEO specialist. If your website might look great. But if it isn’t attract targeted visitors and converting them into customers, it’s not doing its job—which can have a negative impact on revenue. It may be time to hire a search engine optimization (SEO) expert, whether it’s as an employee, an individual seo freelancer, or an SEO consulting firm.

THINGS TO LOOK FOR IN AN SEO EXPERT:

A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.

  • Problem solve
  • Prioritize
  • Write intriguing content
  • Make a decision
  • Not fear research

Skills In SEO Freelancer:

  • Check and improve URL Structure:
    Your URLs should be simple and easy to read, a poor url is bad for the seo and decreases CTR (click through rate).
    Example:
    http://www.seofreelancerahmedabad.com/contact (is right),  seofreelancerahmedabad.com/cont-2  (Not this)
  • Title Tag Optimization
  • Heading Tag Optimization
  • Meta Descriptions
  • Content Optimization
  • Add Internal link
  • Image Alt Tags
Contact For: SEO Freelancer In Ahmedabad

How to Measure your Facebook Marketing Success:


How to Measure your Facebook Marketing Success:

We have covered the importance of using content and advertising to generate Facebook leads . Now we learn about how can you measure your efforts of Facebook marketing.

Use of Facebook Insights to Analyze Your Content Strategy:

Facebook inside is a free analytics tool to analyze your posts and content strategy. You can check your Reach, Engagement, Page Likes, Page Views, Page previews, Page Followers.

Facebook Insights tool:

For the use of this tool we need to export the data. Go to your Facebook insights tool and clock on “Export Data” button. After Click follow the given setting, specifying the date range you want to analyze.

SMO expert ahmedabd

Trim the Useless Fat:

In the Facebook there are many columns of different data points. You can select or delete column from the exported sheet for the purposes of this analysis.

  • Reachseo expert devesh

  • Check-Ins

  • Impressions

  • Page Stories

  • Engaged Users

  • Friends of Fans

  • Logged-In Users

  • Page Consumers

  • Page Consumption

  • Negative Feedback

  • Lifetime Total Likes

  • New Likes and Unlikes

  • People Talking About This

The figures that will help you understand how your content is performing on Facebook. Lifetime Total Likes tells you exactly how many people like your page, Daily Friends of Fans tells you how many friends of those total likes can be reached — your true total reach. And, Daily Page Consumption tells you the number of people (out of the possible number of people who could have been reached) that were actually reached.

Fine-Tune the Metrics You Need :

You’ll see that Lifetime Total Likes and Daily Friends of Fans have now totaled to represent the Total Daily Reach your Facebook Page has — every single person who could possibly see your content. Now we have two key insights: 1) The total number of people who could have possibly consumed your content, and 2) The actual number of people who consumed it.

Organize Your Data:

First, highlight the “Date” column as well as the “Daily Total Reach” column. Click Charts —> Line Chart —> Stacked Line. You should get something like this, which will indicate the growth of your total Facebook reach:

Now repeat these steps, instead highlighting the “Date” column as well as the “Total Post Consumption” column. The resulting chart should be much more interesting, as it represents trends in how people are either increasingly or decreasingly clicking on and consuming the content you’re publishing to your Facebook page.

Extract Conclusions and Keep Measuring :

By taking the time to relate individual posts with their clicks, you can analyze which types of content perform well on your page.

How to Track Leads Generated From Facebook Campaigns

In chapter three, we reviewed how to build a Facebook advertising campaign. To understand the success of your overall Facebook marketing, and the efforts powered by the advertising campaigns, you’ll want to analyze three metrics:

Unique Visits to Website: Track the volume of overall traffic Facebook is sending your website.

Net New Leads (Contacts): Track the number of new leads, also called contacts, your generating from your Facebook marketing and advertising efforts.

Customers Converted: Over time, you’ll want to assess the overall percentage of customers generated through your Facebook marketing.

SEO Expert Ahmedabad:

How to Start Advertising on Facebook?


Start Advertising on Facebook

Facebook advertising works on a bidding model similar to Google ads. You bid on the price you are willing to pay to have your ad shown, and then you are charged in either one of two ways:
  • Cost-per-click (CPC): This method is as simple as it sounds, charging you for when someone clicks on your ad.
  • Cost-per-mile (CPM): This method charges you per 1000 people who see your advertisement.
In Google advertising you uses keywords in Google searches to determine which ads to display. But in Facebook ads, you bid on target demographics and keywords that appear in user profiles.

Facebook Advertising Campaign Plan:devesh seo freelancer

Location:

  • You can target by country, state, city, or zip code.
Age:
  • You can choose a range, or no upper bound maximum. Facebook gives you the option to require an exact match within an age range if you select the Require Exact Age Match box. This means that if a user turned 51 yesterday, that user will not be shown the ad for which you selected the age range of 25 to 50.
  • However, it’s better not to require an exact match because Facebook will give you a “discounted bid” for people who click your ad but are slightly outside the range (although Facebook does not provide an exact idea of “slightly” and it doesn’t specify its definition of “discounted bid”).
Interests:
  • Interests are displayed in a person’s profile and are drawn from the keywords used in their information. When you start typing, you may notice the # symbol next to some words. Facebook refers to this as “topic targeting.” For example, there may be many pages or interests around the term “bicycle.” And by selecting #bicycle, you are including all of those keywords so you don’t have to individually select each one. If you want the specific term and not a broader match, choose the term without the # symbol in front. You can also click the Switch to Broad Category Targeting link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.”
Connections:
  • Here, the radio button is defaulted to “anyone,” but you can choose to include or exclude fans of the Facebook Pages where you are the admin of.
Advance Demographic:
  • Many of these selections will limit your audience heavily, so only choose these options if you have a very specific purpose.
Gender:
  • Straightforward choices of men, women, and all.

SEO Freelancer Ahmedabad.

SMO Expert Devesh Chauhan

What Is Lead?How to Capture Leads From Facebook?


What Is Lead?
The precise definition of a ‘lead’ tends to vary somewhat from person to person. Definitions vary between companies. A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. A sales lead is a potential sales contact, an individual or organization that expresses an interest in your goods or services.In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product. A lead is not just a Facebook ‘Like’ since someone who likes your page may not have the authority or means to actually purchase your product.
How to Capture Leads From Facebook:
Now we know that what is lead now we start generating sales from Facebook. We can generate lead from Facebook in one of two ways:
  1. Direct Lead: Directs Lead are generated when you share your content that links directly back to a form on your website.
  2. Indirect Lead: Indirect Lead are generated by using Facebook as an influence on the path to conversion. For Example if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping ultimately direct visitors to that landing page. 
  • EMPLOY CALL-TO-ACTIONS

seo expert ahmedabad

Earlier This Year, Facebook removed a clause from its Facebook page guideline that prohibited users from using calls-to-action on, or in the caption of, cover photos. By this option you can call your your Facebook fans to action with your cover photos.

  • INCLUDE LINKS IN CAPTIONS
    Photos on Facebook Pages received more Likes than the average post. Now while this calls on the importance of using visuals in your Facebook strategy, be sure that you’re making these photos lead gen opportunities, when appropriate, by including a link back to your website. Here’s the difference in appearance that triggers higher conversion:
  • MAKE EVENTS FOR WEBINARS  
    If you decide to host a webinar, capture leads from Facebook by creating a custom event page for that webinar. There are a couple advantages to this strategy. One is that when you invite someone to an Event, they will then receive notification for popular activity on that Event page. A Facebook Event is also more visible than a standard Facebook post.
  • HOST A FACEBOOK CHAT 
    Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. You can use a Facebook Chat to bring fans together around a conversation topic you selected. The lead gen component comes in when you share a landing page with a relevant resource throughout the chat. Whenever a question is posed that can be answered in a blog article, Facebook, or other resource you have on your website, use it for an opportunity to link to that site page. That will give your Facebook fans various places to ultimately become a lead from. You can also accomplish this by participating in other Facebook Chats — just be sure you offer resources where helpful and not in a spamming technique.

DEVESH CHAUHAN

WHAT TYPE OF CONTENT YOU SHOULD POST ON FACEBOOK ?


Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites.

Content is Most Impotent on Facebook, too.

Content isn’t the key to your Facebook strategy – it is your Facebook strategy. Without content you wouldn’t be able to:Update your Facebook Status, Launch Facebook Ads, Share to thoughts and information with fans.
Use Facebook Pages as your means for answering such questions or curiosities through any variety of the following content types:
  1. FAQ:
    Every business has ten or more frequently asked questions. Rather than retyping the answers every time someone posts the question on your Facebook Page or asks you via email, list the answers on an easily accessible page on your website.

     

  2. BLOGGING:

     

    Blogging can be extremely helpful in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website.Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money. Google loves fresh posts will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis, which is why many corporate brands blog.

      

  3. Relatable Examples:
    By the examples you can connect with your audience. Whether this is a case study on how to use your product better, an inspirational example of how to be a more efficient cookie eater, or a testimonial left on your website.
  4. Visuals: 
    Visual photos — content and videos — saw a 65% increase in engagement.
  5. Pose Questions:
    According to research from social media experts pose question is an excellent way to generate more comments. Asking questions on Facebook, just keep in mind while questions do encourage coments, they tend to garner fewer likes and shares.


  6. Quotes or Facts:
    Quotes and facts is easiest way to garner attention from your audience. simply post a statistic or quote relevant to your industry. This type of short-form content is very low commitment for the reader, making it easier for them to accept and act on the message via a Like, comment, or share.
  7. Videos:

    Videos involve a longer commitment from your Facebook audience. Just be sure that when you do post a video, it’s good enough to merit a reader’s time.