On-Page SEO Ranking Factors


What are On-Page SEO Ranking Factors?

On-page SEO search engine optimization or Organic ranking factors can have a big impact on your website pages ability to rank if page optimized properly.

Biggest On-page SEO factors that affect on the website ranking are:

Web-page Content: 

The Content of your web-page always King for the Organic SEO, content of any page makes it worthy of a search result position. When a user comes to your website see your content and it is very impotent to the Search engines. So the creation of good content very impotent for your website.

What is Good Content?

There are two main attributes for the good content from an SEO perspective. Good content must supply a demand and must be linkable.

  • Good content supplies a demand: Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
  • Good content is linkable:  From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can’t be reproduced or shared. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

From: A Visual Guide to Keyword Targeting & On-Page SEO

digital marketing expert ahmedabad

Title Tags:

After the content the second most important thing for Organic SEO Is Your Title.

URL:

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

http://www.example.org/games/video-game-history

This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines.

The following is a bad example of URL structure:

http://www.imdb.com/title/tt0468569
The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.

An Ideally Optimized Web Page:

An ideal web page should do all of the following:

  • Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
  • Provide unique content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page).

Article Source: Moz

Contact for : SEO EXPERT

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