Google releases ‘Speed Scorecard’ and ‘Impact Calculator’ tool to improve mobile sites.
Google has announced two new tools to help mobile sites better their user experiences.The first is a comparison tool, while the second helps calculate the monetary impact of speed. Both tools aim to give marketers clear visuals to help them get buy-in from stakeholders for investments in mobile site speed. According to google blog 53% of visits are abandoned if a mobile site takes more than three seconds to load, according to Google data from 2016.
Speed Scorecard tool:
It is powered by the Chrome User Experience Report, the largest database of real-user latency data for how Chrome users experience popular destinations on the web. You can see here your mobile site speed on 3G or 4G Connection.
5 seconds on mid-range mobile devices with 3G connections & 3 seconds on 4G connections. .” It shows the speeds of thousands of sites from 12 countries across the world, says Google.
“A slow mobile site doesn’t just frustrate your customers, it can limit your business. Google claims that every one-second delay in page load time leads to 20 percent fall in conversions.”
It works by estimating the revenue that could be generated by improving the speed of your site. Site owners can see how much they can gain by reducing load time by, for example, two seconds versus one second.
Content and Image source: Google Blog