- Direct Lead: Directs Lead are generated when you share your content that links directly back to a form on your website.
- Indirect Lead: Indirect Lead are generated by using Facebook as an influence on the path to conversion. For Example if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping ultimately direct visitors to that landing page.
- EMPLOY CALL-TO-ACTIONS
Earlier This Year, Facebook removed a clause from its Facebook page guideline that prohibited users from using calls-to-action on, or in the caption of, cover photos. By this option you can call your your Facebook fans to action with your cover photos.
- INCLUDE LINKS IN CAPTIONS
Photos on Facebook Pages received more Likes than the average post. Now while this calls on the importance of using visuals in your Facebook strategy, be sure that you’re making these photos lead gen opportunities, when appropriate, by including a link back to your website. Here’s the difference in appearance that triggers higher conversion:
MAKE EVENTS FOR WEBINARSIf you decide to host a webinar, capture leads from Facebook by creating a custom event page for that webinar. There are a couple advantages to this strategy. One is that when you invite someone to an Event, they will then receive notification for popular activity on that Event page. A Facebook Event is also more visible than a standard Facebook post.
HOST A FACEBOOK CHATFacebook Chat is a virtual gathering of Facebook users to discuss a common topic. You can use a Facebook Chat to bring fans together around a conversation topic you selected. The lead gen component comes in when you share a landing page with a relevant resource throughout the chat. Whenever a question is posed that can be answered in a blog article, Facebook, or other resource you have on your website, use it for an opportunity to link to that site page. That will give your Facebook fans various places to ultimately become a lead from. You can also accomplish this by participating in other Facebook Chats — just be sure you offer resources where helpful and not in a spamming technique.