Facebook captures 10% of all internet visits, with visitors spending an average of 28 minutes on the site. Even more revealing, 50% of Facebook Fans prefer brand pages to company websites.
Content is Most Impotent on Facebook, too.
Content isn’t the key to your Facebook strategy – it is your Facebook strategy. Without content you wouldn’t be able to:Update your Facebook Status, Launch Facebook Ads, Share to thoughts and information with fans.
Use Facebook Pages as your means for answering such questions or curiosities through any variety of the following content types:
Every business has ten or more frequently asked questions. Rather than retyping the answers every time someone posts the question on your Facebook Page or asks you via email, list the answers on an easily accessible page on your website.
Blogging can be extremely helpful in these content creation efforts. Fresh content not only engages your Facebook community, but it also has the potential to bring more SEO love to your website.Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money. Google loves fresh posts will display them higher in the search results. A blog also gives you a reason to send people to your website on a regular basis, which is why many corporate brands blog.
- Relatable Examples:
By the examples you can connect with your audience. Whether this is a case study on how to use your product better, an inspirational example of how to be a more efficient cookie eater, or a testimonial left on your website.
Visual photos — content and videos — saw a 65% increase in engagement.
Pose Questions:According to research from social media experts pose question is an excellent way to generate more comments. Asking questions on Facebook, just keep in mind while questions do encourage coments, they tend to garner fewer likes and shares.
- Quotes or Facts:
Quotes and facts is easiest way to garner attention from your audience. simply post a statistic or quote relevant to your industry. This type of short-form content is very low commitment for the reader, making it easier for them to accept and act on the message via a Like, comment, or share.
Videos:Videos involve a longer commitment from your Facebook audience. Just be sure that when you do post a video, it’s good enough to merit a reader’s time.