Google AdWords Will Soon Become Google Ads


On July 24th, 2018, Google AdWords is becoming Google Ads. This new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.

What’s changing

Starting July 24, 2018, you will begin to see the new Google Ads brand—including the new name and logo—reflected in the product interface, Help Center, billing documents, and more. The URL you use to access your account will be changing from adwords.google.com to ads.google.com, and the Help Center will change from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the blog.

Article Source : Adwords

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On-Page SEO Ranking Factors


What are On-Page SEO Ranking Factors?

On-page SEO search engine optimization or Organic ranking factors can have a big impact on your website pages ability to rank if page optimized properly.

Biggest On-page SEO factors that affect on the website ranking are:

Web-page Content: 

The Content of your web-page always King for the Organic SEO, content of any page makes it worthy of a search result position. When a user comes to your website see your content and it is very impotent to the Search engines. So the creation of good content very impotent for your website.

What is Good Content?

There are two main attributes for the good content from an SEO perspective. Good content must supply a demand and must be linkable.

  • Good content supplies a demand: Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
  • Good content is linkable:  From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can’t be reproduced or shared. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

From: A Visual Guide to Keyword Targeting & On-Page SEO

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Title Tags:

After the content the second most important thing for Organic SEO Is Your Title.

URL:

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

http://www.example.org/games/video-game-history

This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines.

The following is a bad example of URL structure:

http://www.imdb.com/title/tt0468569
The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.

An Ideally Optimized Web Page:

An ideal web page should do all of the following:

  • Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
  • Provide unique content about a given subject
  • Link back to its category page
  • Link back to its subcategory page (If applicable)
  • Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page).

Article Source: Moz

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Google released a new version of Lighthouse 3.0


Lighthouse:

Lighthouse  is a Automatic and open source tool For the improving your web page quality. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.seo expert updates

Now Google released the new version of Lighthouse 3.0 . A tool back by Google To help developers to make web pages better and faster. Lighthouse tool provide a Set of audits against web-page Page URL. English told you can find tips and guidance How to improve your specific web page Performance, accessibility, Progressive web apps and more.

Lighthouse 3.0 is out and it brings faster audits, less variance, a new report user interface, new audits and much more.

New user interface for the reports:

New update

The new updated features in the Lighthouse 3.0 are:

  • new user interface for reports
  • Faster  audits And less variance
  • support the same configuration options as the CLI  version.
  • Export your report as csv file.  each row contain information and results for one audit.
  • Scoring changes: The Performance score is a weighted average of the Performance audits. The weighting of the audits also changes in v3.
  • JSON Output changes.
  • include First Contentful Paint, robots.txt is not valid. Use video formats for animated content and avoid multiple, costly round-trips to any origin.
  • Two audit changes including First Interactive to First CPU Idle and Perceptual Speed Index to Speed Index.

Content Source: Search engine land,

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new responsive search ads can show 3 headlines In Google Adwords.


It’s Great News for the SEO Expert and PPC Expert. Now Google’s New Search ads are now in beta in google Adwords. In new search ad google adwords let Digital marketing expert can create an ad that show more text- and message that is more relevant to your customers. But now Responsive search ads are in beta and may not be available to all AdWords advertisers.

seo freelancer indiaIn the new search ads(beta) when you are creating responsive search ad, you can enter multiple headlines & description and Adword will helps you by test different combination automatically & learn which combination perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.

  • Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads.
  • Responsive search ads are currently available in English, French, German, and Spanish, with other languages on the way.

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Google’s giving responsive search ads more character real estate than expanded text ads.

  • Showing  three headlines instead of two.
  • Up to two 90-character descriptions instead of one 80-character description.

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How Ad Works:

With the many headlines and description you enter more opportunities google Adwords match closely with your potential customers’ search queries, which can improve your ad performance.

After you enter headlines and descriptions, AdWords assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, AdWords will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.

Article Source: Adwords Help

 

Keep in mind

  • During the beta, responsive search ads can only be added to ad groups with existing text ads.
  • Some ads may not show.
  • Your ad may show up to 3 headlines and 2 descriptions.
  • Headlines and descriptions can be shown in any order, so make sure that they make sense individually and in combination.
  • Your headlines and descriptions shouldn’t violate AdWords policies or your local laws.

Related links

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HOW CAN WE SECURE OUR DATA ON FACEBOOK


Facebook was recently in the news,for being a part of a data leak scandal. Before the September 2007 only facebook members could search on facebook for other users. But Now, non-members will be able to search. Further all major search engines will index the public search listings. You can shows the limited amount of your account information such as name, profile picture and friends. And the information was exposed without the explicit permission of FB user.seo freelancer ahmedabad
A recent revelation uncovered a data analysis company, Cambridge Analytica gathered information of around 50 million Facebook clients without their permission. This should give you an idea of easy it is for apps and services to access your data. All it takes is a click. While Facebook isn’t directly responsible for this, their standard of user security is under a lot scrutiny. If this has got you worried about your online presence on the popular social media site, there may be no guarantee that your data is ever really private, but these steps can help you protect your personal information.

Some Basic Tips for make your Facebook account safer:

1. Make sure only your friends can see your profile:

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Click on the down arrow key at the right-top corner, then select ‘Settings’ from the tab.

 

Click on the privacy setting option: You are now in the Privacy Settings and Tools area of Facebook. From here you can control, Who can see your future posts? By editing ‘Who can see your future posts?’ you will be able to choose exactly who gets to see your future updates.

 

 

 

Choose from:

  • Public (means everyone),
  • Friends,
  • Only you,
  • Custom (which allows you to limit some of your friends from seeing your posts),
  • Friends except (Don’t show specific friends),
  • Specific friends(show specific friends).

Pick any one what’s best for you, but make sure public isn’t selected. Whatever you choose will then become the default every time you post an update.

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2. Control who can contact you on Facebook:

The second part of the Privacy Settings and Tools section allows you to select who can contact you.

  • Who can send you friend request? (In this option you can control on who can send you friend request)seo freelancer in pune
  • Who can see your friends list? (In this option you can control on who can see you friend request) Remember that your friends control who can see their friendships on their own timelines. If people can see your friendship on another timeline, they’ll be able to see it in News Feed, search and other places on Facebook. If you set this to Only me, only you will be able to see your full friends list on your timeline. Other people will only see mutual friends.

  • Who can look you up using the email address you provided?(In this option you can control on who can see you email address on your profile)

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  • Who can look you up using the phone number you provided?(This applies to people who can’t see your phone number on your profile.)

  • Do you want search engines outside of Facebook to link to your Profile? (This option is for the indexing your profile on search engine like google, yahoo, bing. When this setting is off, search engines will stop linking to your Profile, but this may take some time. Your Profile can still be found on Facebook if people search for your name.)

Securing your data from apps:

You might be tempted to install games and other apps that are available through Facebook, but doing so allows those apps to tap into your personal data, including your name, profile picture, gender, networks, username, friends list and other public information. You’ll be surprised by the seo freelancer ahmedabadamount of information you’ve been giving out by simply pressing the, ‘Sign in with Facebook’ button. There might not be an easy way to retrieve the data these apps and services have gained from you already, but there is way to keep it in check, thanks to Facebook’s privacy settings. Here are some steps that could help secure data from these apps.

You can edit the permission given to the app by clicking on the edit(pencil) button:

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Securing data for ads

Despite the fact that securing your information through applications is the significant part, when you are searching hotel websites, than you’re probably going to find an ad from hotels. You Can change it by going in the settings option again, and clicking on Ads tab.

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Start off with ‘Ad settings’. First thing you do is disable, ‘Ads based on your website’ and ‘Ads on apps and websites off of the Facebook Companies’. This should prevent you from being bombarded by most of the ads that are thrown at you, based on the web sites you visit. It will also stop you from getting these ads cross the devices you use. Note that you’re not going toseo freelancer ahmedabad be free of ads completely by doing this. But most ads will be thrown at you at random. Now head over to ‘Your interest’. These are ads that you get based on a pages you’ve liked, topics you’ve shown interest in, or even on ads that you might have previously clicked on. The best thing to do here is to get rid of any topics that do not interest you, by simply clicking on ‘Remove’ button placed at the top-right corner of each topic.

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Google adds 39 new languages in Google Maps


Google has announced that it has added an additional 39 languages to the Google Maps software. Find the best driving, biking, and walking routes, and get things done in the real world with the help of Google Map. Now google maps adds 39 new languages.

google map update

New languages are: Afrikaans, Albanian, Amharic, Armenian, Azerbaijani, Bosnian, Burmese, Croatian, Czech, Danish, Estonian, Filipino, Finnish, Georgian, Hebrew, Icelandic, Indonesian, Kazakh, Khmer, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian, Malay, Mongolian, Norwegian, Persian, Romanian, Serbian, Slovak, Slovenian, Swahili, Swedish, Turkish, Ukrainian, Uzbek, Vietnamese and Zulu.

Image and Article Source: Google Blog

Google AdWords now shows ad version history of your Ads.


If you are seo expert and provide the seo services, or SEO Freelancing services to your client now you can see ad version history of your Ads. If  you want to edit ads in AdWords rather than pause or remove old ads, then add new ones, but now you can compare all old ad variations. With the version history you can go back and see old versions and ads performance of your ad.

Where you find ad’s version history.

If you want to see your ad’s version history follow these steps.

  • Login in your account.
  • After Login Click on Ads & extensions in the menu.
  • Click on the pencil icon  on the ad you want to see version history for.
  • Select See version history.

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You can download a CSV report of your ad’s version history.

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Google Core search ranking algorithm update


Core search ranking algorithm update:

Google announced that they ran a ‘broad core algorithm update’. Because of Update in last week that has affected the appearance and rankings of a few sites in the SERP. Google confirmed on Twitter that Google does these type of update many times in a year, and there there is nothing a site can do specifically to “fix” their ranking after the core update runs. Google clarified and said if a page ranking drops, it doesn’t really mean there is a major issue with that page, it is exactly how Google changed their positioning models that now benefits “pages that were already under-compensated.”

Google announcement on Twitter:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

What is 301 and 302 redirect in SEO?


301 and 302 redirect in SEO?

301 Redirect:

Status 301 means that the resource (page) is moved permanently to a new location. The client/browser should not attempt to request the original location but use the new location from now on. If you want to keep your SEO Page ranking and authority from your old webpages to the new pages, use 301 redirect. It will advise the internet searcher that old page has been moved to another URL.

302 Redirect:

Status 302 means that the resource is temporarily located somewhere else, and the client/browser should continue requesting the original url. The temporary redirect will tell crawlers to continue indexing the old page. This redirect doesn’t carry or pass the link value to the new location.If you have plans to take your visitors to the old web page after some time, 302 temporary redirect is useful. The traffic value, page authority, and page rank will not be passed from the old to new pages.

301 and 302 redirect

 

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Google releases ‘Speed Scorecard’ and ‘Impact Calculator’ tool to improve mobile sites.


Google releases ‘Speed Scorecard’ and ‘Impact Calculator’ tool to improve mobile sites.

Google has announced two new tools to help mobile sites better their user experiences.The first is a comparison tool, while the second helps calculate the monetary impact of speed. Both tools aim to give marketers clear visuals to help them get buy-in from stakeholders for investments in mobile site speed. According to google blog 53% of visits are abandoned if a mobile site takes more than three seconds to load, according to Google data from 2016.

Speed Scorecard tool:

It is powered by the Chrome User Experience Report, the largest database of real-user latency data for how Chrome users experience popular destinations on the web. You can see here your mobile site speed on 3G or 4G Connection.
5 seconds on mid-range mobile devices with 3G connections & 3 seconds on 4G connections. .” It shows the speeds of thousands of sites from 12 countries across the world, says Google.

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Impact Calculator:

“A slow mobile site doesn’t just frustrate your customers, it can limit your business. Google claims that every one-second delay in page load time leads to 20 percent fall in conversions.”
It works by estimating the revenue that could be generated by improving the speed of your site. Site owners can see how much they can gain by reducing load time by, for example, two seconds versus one second.

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Content and Image source: Google Blog

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